:root{
  color-scheme: light;
  --ink:#111112;
  --ink-2:#1a1a1b;
  --ink-3:#2b2c2c;
  --paper:#ffffff;
  --mist:#f3f3f1;
  --red:#eb2127;
  --blue:#52aadd;
  --green:#46b473;
  --orange:#f7941f;
  --line-w:rgba(255,255,255,.28);
  --line-k:rgba(17,17,18,.14);
  --muted-k:#5d5d60;
  --font:"Hanken Grotesk","Helvetica Neue",Helvetica,Arial,sans-serif;
  --gut:clamp(16px,5vw,72px);
}
*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none!important}
img,svg{max-width:100%}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:#0c0c0d;color:var(--ink);font-family:var(--font);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit}
h1,h2,h3{margin:0;font-weight:500;letter-spacing:-.02em;text-wrap:balance;line-height:1.05}
p{margin:0}
.wrap{padding-inline:var(--gut)}
.eyebrow{font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase}
.btn{display:inline-flex;align-items:center;gap:.7em;padding:14px 26px;font:600 14px/1 var(--font);letter-spacing:.08em;text-transform:uppercase;text-decoration:none;border:1.5px solid currentColor;background:transparent;color:inherit;cursor:pointer;transition:background .25s,color .25s}
.btn .arr{transition:transform .25s}
.btn:hover .arr{transform:translateX(4px)}
.btn-solid{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.btn-solid:hover{background:transparent;color:var(--paper)}
.btn-ghost:hover{background:var(--paper);color:var(--ink)}
.btn-dark{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn-dark:hover{background:transparent;color:var(--ink)}
:focus-visible{outline:2px solid var(--orange);outline-offset:3px}


/* header */
.hdr{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;height:0}
.hdr-in{display:flex;align-items:center;justify-content:space-between;gap:16px;height:84px;padding-inline:var(--gut);color:#fff;transition:background .3s,height .3s,box-shadow .3s}
.hdr.solid .hdr-in{background:rgba(17,17,18,.94);height:68px;backdrop-filter:blur(8px)}
.logo{display:flex;align-items:center;gap:12px;text-decoration:none}
.hdr-r{display:flex;align-items:center;gap:22px}
.burger{width:44px;height:44px;border:0;background:transparent;color:#fff;cursor:pointer;display:grid;place-content:center;gap:6px;padding:0}
.burger span{display:block;width:28px;height:2px;background:currentColor}
.hdr .btn{padding:12px 20px}

/* menu overlay */
.menu{position:fixed;inset:0;z-index:70;background:var(--red);color:#fff;display:grid;grid-template-columns:1.2fr 1fr;padding:calc(env(safe-area-inset-top,0px) + 100px) var(--gut) 48px;gap:48px;overflow:auto}
.menu-close{position:absolute;top:calc(env(safe-area-inset-top,0px) + 20px);right:var(--gut);width:44px;height:44px;border:0;background:transparent;color:#fff;font-size:34px;cursor:pointer;line-height:1}
.menu nav a{display:block;font-size:clamp(40px,7vw,86px);font-weight:500;letter-spacing:-.03em;line-height:1.1;text-decoration:none;opacity:.9}
.menu nav a:hover{opacity:1;text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:8px}
.menu aside{display:grid;align-content:start;gap:28px;font-size:16px}
.menu aside ul{list-style:none;margin:10px 0 0;padding:0;display:grid;gap:6px}

/* hero */
.hero{position:relative;min-height:min(820px,100svh);background:#0c0c0d;color:#fff;overflow:hidden;display:flex;flex-direction:column;justify-content:flex-end}
.hero canvas{position:absolute;inset:0;width:100%;height:100%}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.45) 0%,rgba(0,0,0,0) 30%,rgba(0,0,0,0) 55%,rgba(0,0,0,.7) 100%);pointer-events:none}
.hero-in{position:relative;z-index:2;display:grid;grid-template-columns:1fr auto;align-items:end;gap:40px;padding:140px var(--gut) 64px}
.hero h1{font-size:clamp(44px,7.4vw,112px);font-weight:500;max-width:11ch;letter-spacing:-.035em;line-height:.98}
.hero h1 em{font-style:normal;color:var(--orange)}
.hero .lede{margin-top:26px;font-size:clamp(17px,1.6vw,21px);max-width:40ch;color:#e6e6e8;font-weight:300}
.promo{background:#fff;color:var(--ink);width:320px;max-width:100%;padding:24px 24px 22px;display:grid;gap:10px;text-decoration:none;transition:transform .3s}
.promo:hover{transform:translateY(-4px)}
.promo .eyebrow{color:var(--red)}
.promo strong{font-size:22px;font-weight:600;line-height:1.2;letter-spacing:-.01em}
.promo span.go{font-size:14px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;display:flex;gap:8px;margin-top:6px}
.scroll-cue{position:absolute;left:50%;bottom:20px;z-index:2;width:1px;height:44px;background:rgba(255,255,255,.35);overflow:hidden}
.scroll-cue::after{content:"";position:absolute;left:0;top:-44px;width:1px;height:44px;background:#fff;animation:cue 2.2s infinite}
@keyframes cue{to{top:44px}}

/* intro red */
.intro{background:var(--red);color:#fff;padding-block:clamp(80px,12vw,170px)}
.intro .eyebrow{opacity:.85}
.intro h2{margin-top:28px;font-size:clamp(30px,4.3vw,62px);font-weight:400;line-height:1.12;max-width:22ch;letter-spacing:-.025em}
.intro h2 b{font-weight:700}
.intro-foot{margin-top:56px;display:flex;flex-wrap:wrap;gap:28px 56px;align-items:center;justify-content:space-between}
.intro-foot p{max-width:52ch;font-size:18px;font-weight:300}

/* engagement black */
.engage{background:#000;color:#fff;padding-block:clamp(80px,10vw,140px)}
.engage-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:24px}
.engage h2{font-size:clamp(34px,4.6vw,66px);max-width:14ch}
.engage-head p{max-width:40ch;color:#b9b9bd;font-weight:300}
.pillars{margin-top:72px;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line-w)}
.pillar{padding:34px 28px 10px 0;border-right:1px solid var(--line-w);display:grid;gap:14px;align-content:start}
.pillar + .pillar{padding-left:28px}
.pillar:last-child{border-right:0}
.pillar .big{font-size:clamp(46px,5vw,76px);font-weight:300;letter-spacing:-.04em;line-height:1}
.pillar h3{font-size:19px;font-weight:600;letter-spacing:0}
.pillar p{color:#a9a9ae;font-size:15.5px;font-weight:300}
.chan{margin-top:88px;border-block:1px solid var(--line-w);overflow:hidden;white-space:nowrap}
.chan-track{display:inline-flex;gap:56px;padding-block:26px;animation:marq 38s linear infinite;font-size:clamp(26px,3vw,40px);font-weight:300;letter-spacing:-.02em}
.chan-track span{display:inline-flex;align-items:center;gap:56px}
.chan-track span::after{content:"";width:10px;height:10px;border-radius:50%;background:var(--red)}
@keyframes marq{to{transform:translateX(-50%)}}

/* process circle */
.process{background:var(--paper);padding-block:clamp(80px,10vw,140px)}
.process-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(40px,6vw,96px);align-items:center}
.process h2{font-size:clamp(34px,4.6vw,66px);max-width:12ch;margin-top:22px}
.process .eyebrow{color:var(--red)}
.process-copy p{margin-top:22px;max-width:44ch;color:var(--muted-k)}
.steps{margin:36px 0 0;padding:0;list-style:none;border-top:1px solid var(--line-k)}
.steps li{display:grid;grid-template-columns:44px 1fr;gap:12px;padding:14px 0;border-bottom:1px solid var(--line-k);cursor:default;transition:color .2s}
.steps li .n{font-variant-numeric:tabular-nums;color:var(--muted-k);font-size:14px;padding-top:3px}
.steps li b{font-weight:600}
.steps li span.d{display:block;color:var(--muted-k);font-size:15px}
.steps li.on b{color:var(--red)}
.ring-box{position:relative;max-width:560px;width:100%;justify-self:center;aspect-ratio:1}
.ring-box svg{width:100%;height:100%;display:block}
.ring-dot{cursor:pointer}
.ring-dot circle{transition:fill .25s,r .25s}
.ring-center{position:absolute;inset:0;display:grid;place-content:center;text-align:center;pointer-events:none;padding:26%}
.ring-center .k{font-size:13px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--red)}
.ring-center .t{font-size:clamp(28px,3.4vw,46px);font-weight:500;letter-spacing:-.03em;line-height:1.05;margin-top:6px}
.ring-center .s{font-size:14.5px;color:var(--muted-k);margin-top:10px}

/* divisions */
.div{color:#fff;padding-block:clamp(80px,10vw,150px)}
.div.blue{background:var(--blue)}
.div.green{background:var(--green)}
.div.orange{background:var(--orange)}
.div-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(40px,6vw,100px);align-items:start}
.div h2{font-size:clamp(40px,5.8vw,86px);letter-spacing:-.035em;margin-top:22px;max-width:10ch}
.div .desc{margin-top:28px;font-size:clamp(18px,1.5vw,21px);font-weight:300;max-width:40ch}
.div .btn{margin-top:40px}
.svc{list-style:none;margin:0;padding:0;border-top:1px solid rgba(255,255,255,.5)}
.svc li{display:grid;grid-template-columns:1fr auto;gap:16px;align-items:baseline;padding:22px 0;border-bottom:1px solid rgba(255,255,255,.5)}
.svc li b{font-size:clamp(22px,2.2vw,30px);font-weight:500;letter-spacing:-.02em}
.svc li span{font-size:15px;opacity:.9;text-align:right;max-width:24ch}
.work{margin-top:clamp(70px,9vw,120px);display:grid;grid-template-columns:1fr 1.25fr;gap:clamp(32px,5vw,72px);align-items:center;padding-top:clamp(60px,7vw,90px);border-top:1px solid rgba(255,255,255,.5)}
.work h3{font-size:clamp(30px,3.4vw,48px);margin-top:18px}
.work p{margin-top:18px;font-weight:300;max-width:44ch}
.tag{display:inline-block;margin-top:18px;padding:5px 10px;font-size:12px;letter-spacing:.1em;text-transform:uppercase;font-weight:700;background:rgba(0,0,0,.18)}
.shot{position:relative;aspect-ratio:16/10;max-width:100%;background:#fff;color:var(--ink);box-shadow:0 30px 60px -20px rgba(0,0,0,.35);overflow:hidden;display:flex;flex-direction:column}
.shot-bar{display:flex;gap:6px;padding:10px 12px;border-bottom:1px solid #ececec;background:#fafafa}
.shot-bar i{width:9px;height:9px;border-radius:50%;background:#dcdcdc}
.shot-body{flex:1;padding:18px;display:grid;gap:12px;min-height:0}

/* ads shot */
.ads{grid-template-columns:1.3fr 1fr;grid-template-rows:auto 1fr}
.ads .kpi{grid-column:1/-1;display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.ads .kpi div{background:#f4f7fa;padding:10px 12px;font-size:11px;color:#6b6b70;letter-spacing:.06em;text-transform:uppercase}
.ads .kpi div b{display:block;font-size:20px;color:var(--ink);letter-spacing:-.02em;text-transform:none;margin-top:4px;font-weight:600}
.ads .bars{display:flex;align-items:end;gap:6px;border-bottom:1px solid #e5e5e5;padding-top:10px}
.ads .bars i{flex:1;background:var(--blue);opacity:.85}
.ads .feed{display:grid;gap:8px;align-content:start}
.ads .feed div{height:34px;background:#f1f1f1;position:relative}
.ads .feed div::before{content:"";position:absolute;left:8px;top:9px;width:16px;height:16px;border-radius:50%;background:#d7e9f5}
.ads .feed div::after{content:"";position:absolute;left:32px;top:14px;height:6px;width:55%;background:#dedede}

/* serp shot */
.serp{align-content:start}
.serp .q{height:34px;border:1px solid #e3e3e3;border-radius:17px;display:flex;align-items:center;padding:0 14px;font-size:13px;color:#555}
.serp .r{display:grid;gap:5px;padding:8px 0;border-bottom:1px solid #f0f0f0}
.serp .r .u{font-size:11px;color:#1d7a45}
.serp .r .h{font-size:15px;color:#1a4fbf;font-weight:500}
.serp .r .l{height:6px;background:#ececec;width:92%}
.serp .r .l.s{width:70%}
.serp .r.top{background:#eef8f2;padding:10px;border:0;outline:2px solid var(--green)}

/* brand shot */
.brand{grid-template-columns:1fr 1fr;grid-template-rows:1fr 1fr}
.brand .sw{display:grid;place-content:end start;padding:10px;font-size:11px;letter-spacing:.08em;font-weight:600}
.brand .mk{grid-row:1/3;background:#111;color:#fff;display:grid;place-content:center;text-align:center;gap:10px}
.brand .mk svg{width:70px;height:70px;margin:auto}
.brand .mk b{letter-spacing:.24em;font-size:13px}

/* insights dark */
.ideas{background:var(--ink-2);color:#fff;padding-block:clamp(80px,10vw,140px)}
.ideas-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:24px}
.ideas h2{font-size:clamp(34px,4.6vw,66px);max-width:12ch;margin-top:22px}
.ideas .eyebrow{color:var(--orange)}
.cards{margin-top:64px;display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.card{display:grid;gap:16px;text-decoration:none;align-content:start}
.card .img{aspect-ratio:4/3;max-width:100%;position:relative;overflow:hidden}
.card .img::after{content:"";position:absolute;inset:0;background:inherit;transition:transform .5s}
.card:hover .img::after{transform:scale(1.05)}
.card .img span{position:absolute;z-index:1;left:18px;bottom:16px;font-size:clamp(34px,3.2vw,50px);font-weight:300;letter-spacing:-.04em;line-height:.9}
.card .meta{font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:#9d9da2;font-weight:600}
.card h3{font-size:22px;font-weight:500;line-height:1.25;letter-spacing:-.01em}
.card .more{font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;display:flex;gap:8px}
.c1{background:radial-gradient(circle at 20% 30%,#7fc3ea,transparent 55%),linear-gradient(135deg,#2b6f98,#52aadd)}
.c2{background:radial-gradient(circle at 75% 25%,#9be0b6,transparent 55%),linear-gradient(135deg,#1f7a46,#46b473)}
.c3{background:radial-gradient(circle at 30% 75%,#ffd08f,transparent 55%),linear-gradient(135deg,#c2600a,#f7941f)}

/* testimonial */
.quote{background:var(--mist);padding-block:clamp(80px,10vw,140px)}
.quote-in{display:grid;grid-template-columns:auto 1fr;gap:clamp(24px,5vw,80px);align-items:start}
.stars{color:var(--red);font-size:22px;letter-spacing:4px}
.quote blockquote{margin:0;font-size:clamp(28px,3.6vw,52px);font-weight:400;line-height:1.15;letter-spacing:-.025em;max-width:24ch}
.quote cite{display:block;margin-top:26px;font-style:normal;color:var(--muted-k);font-size:15px}
.quote .note{margin-top:14px;font-size:13px;color:#8a5a00;background:#fff3d6;display:inline-block;padding:4px 10px}
.qnav{margin-top:36px;display:flex;gap:10px}
.qnav button{width:44px;height:44px;border:1.5px solid var(--ink);background:transparent;font-size:18px;cursor:pointer}
.qnav button:hover{background:var(--ink);color:#fff}

/* CTA */
.cta{background:var(--red);color:#fff;padding-block:clamp(80px,10vw,140px)}
.cta-in{display:grid;grid-template-columns:1.3fr 1fr;gap:48px;align-items:end}
.cta h2{font-size:clamp(40px,6vw,92px);letter-spacing:-.035em;max-width:11ch}
.cta-r{display:grid;gap:22px}
.cta-r p{font-size:18px;font-weight:300;max-width:38ch}
.cta-btns{display:flex;flex-wrap:wrap;gap:12px}

/* footer */
.foot{background:#000;color:#fff;padding-block:80px 32px}
.foot-grid{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:40px}
.foot h4{margin:0 0 18px;font-size:12.5px;letter-spacing:.16em;text-transform:uppercase;color:#8d8d92;font-weight:700}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:9px;font-size:15.5px}
.foot ul a{text-decoration:none;color:#e1e1e4}
.foot ul a:hover{color:#fff;text-decoration:underline}
.foot .blurb{margin-top:20px;color:#a7a7ac;max-width:34ch;font-size:15px;font-weight:300}
.copy{display:inline-flex;align-items:center;gap:8px;border:0;background:transparent;color:#e1e1e4;font:inherit;padding:0;cursor:pointer;text-align:left}
.copy small{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#8d8d92}
.social{display:flex;gap:10px;margin-top:22px}
.social a{width:40px;height:40px;border:1px solid #3a3a3d;display:grid;place-content:center;text-decoration:none;font-size:12px;font-weight:700;letter-spacing:.04em}
.social a:hover{background:#fff;color:#000}
.foot-base{margin-top:72px;padding-top:24px;border-top:1px solid #262628;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;color:#8d8d92;font-size:13.5px}
.foot-base nav{display:flex;gap:20px}
.foot-base a{text-decoration:none}
.foot-base a:hover{color:#fff}

/* responsive */
@media (max-width:980px){
  .pillars{grid-template-columns:1fr 1fr}
  .pillar:nth-child(2){border-right:0}
  .pillar:nth-child(3){padding-left:0}
  .pillar:nth-child(n+3){border-top:1px solid var(--line-w)}
  .process-grid,.div-grid,.work,.cta-in{grid-template-columns:1fr}
  .cards{grid-template-columns:1fr 1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
  .menu{grid-template-columns:1fr}
}
@media (max-width:640px){
  .hero-in{grid-template-columns:1fr;padding-top:120px}
  .promo{width:100%}
  .hdr .btn{display:none}
  .logo-word{font-size:14px}
  .pillars{grid-template-columns:1fr}
  .pillar,.pillar + .pillar{padding:28px 0 18px;border-right:0}
  .pillar + .pillar{border-top:1px solid var(--line-w)}
  .cards{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr}
  .quote-in{grid-template-columns:1fr}
  .svc li{grid-template-columns:1fr}
  .svc li span{text-align:left}
  .ads{grid-template-columns:1fr}
  .ads .feed{display:none}
  .shot{aspect-ratio:auto;min-height:260px}
}

/* ============ Motion ============
   Everything below only applies when main.js adds .motion to <html>
   (JS on, reduced motion off). Without it the page is static and complete. */

/* menu: circular wipe from the burger */
.menu{visibility:hidden;clip-path:circle(0px at calc(100% - var(--gut) - 22px) 42px);transition:clip-path .55s cubic-bezier(.7,0,.25,1),visibility 0s linear .55s}
.menu.open{visibility:visible;clip-path:circle(150vmax at calc(100% - var(--gut) - 22px) 42px);transition:clip-path .7s cubic-bezier(.7,0,.25,1),visibility 0s}
.menu nav a,.menu aside > div{opacity:0;transform:translateY(36px);transition:opacity .3s,transform .3s}
.menu.open nav a,.menu.open aside > div{opacity:.9;transform:none;transition:opacity .6s ease,transform .7s cubic-bezier(.2,.8,.2,1);transition-delay:calc(.25s + var(--i,0) * .06s)}
.menu.open nav a:hover{opacity:1}
.burger span{transition:transform .35s,opacity .2s}

/* layering: hero pins behind, everything else slides over it */
main > *:not(.hero){position:relative;z-index:1}
.motion .hero{position:sticky;top:0;z-index:0;height:100svh;min-height:560px}
.motion .hero-in{transform:translate3d(0,calc(var(--hp,0) * -90px),0);opacity:calc(1 - var(--hp,0) * 1.4);will-change:transform,opacity}
.motion .hero canvas{transform:scale(calc(1 + var(--hp,0) * .18));transform-origin:50% 70%}
.motion .scroll-cue{opacity:calc(1 - var(--hp,0) * 4)}
.motion .intro{box-shadow:0 -40px 80px rgba(0,0,0,.45)}

/* reveal on scroll */
.motion [data-r]{opacity:0;transform:translate3d(0,34px,0);transition:opacity .8s ease,transform .95s cubic-bezier(.2,.75,.2,1);transition-delay:var(--d,0s)}
.motion [data-r="right"]{transform:translate3d(48px,0,0)}
.motion [data-r="scale"]{transform:translate3d(0,48px,0) scale(.93)}
.motion [data-r].in{opacity:1;transform:none}
.motion [data-r="words"]{opacity:1;transform:none}
.wd{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.1em;margin-bottom:-.1em}
.wd > span{display:inline-block}
.motion [data-r="words"] .wd > span{transform:translate3d(0,110%,0);transition:transform .9s cubic-bezier(.2,.75,.2,1);transition-delay:calc(var(--d,0s) + var(--w,0) * 40ms)}
.motion [data-r="words"].in .wd > span{transform:none}

/* featured-work screens build themselves */
.motion .ads .bars i{transform:scaleY(0);transform-origin:bottom;transition:transform .8s cubic-bezier(.2,.75,.2,1)}
.motion .shot.in .ads .bars i{transform:none}
.motion .ads .bars i:nth-child(2){transition-delay:.35s}.motion .ads .bars i:nth-child(3){transition-delay:.42s}
.motion .ads .bars i:nth-child(4){transition-delay:.49s}.motion .ads .bars i:nth-child(5){transition-delay:.56s}
.motion .ads .bars i:nth-child(6){transition-delay:.63s}.motion .ads .bars i:nth-child(7){transition-delay:.7s}
.motion .ads .bars i:nth-child(8){transition-delay:.77s}.motion .ads .bars i:nth-child(1){transition-delay:.28s}
.motion .serp .r.top{outline-color:transparent;transition:outline-color .5s .7s,background .5s .7s;background:#fff}
.motion .shot.in .serp .r.top{outline-color:var(--green);background:#eef8f2}
.motion .brand > *{transform:scale(.6);opacity:0;transition:transform .7s cubic-bezier(.2,.75,.2,1),opacity .5s}
.motion .shot.in .brand > *{transform:none;opacity:1}
.motion .shot.in .brand .sw:nth-child(2){transition-delay:.2s}.motion .shot.in .brand .sw:nth-child(3){transition-delay:.35s}

/* colour divisions open from a card to full bleed */
.motion .div,.motion .cta{clip-path:inset(0 var(--ci,0%) 0 var(--ci,0%) round var(--cr,0px))}

/* process: pinned ring that turns with the scroll */
.process-pin{background:var(--paper)}
#spin,#dots text{transform-box:view-box}
.steps li{cursor:pointer}
.motion .process-pin{height:360svh}
.motion .process-pin .process{position:sticky;top:0;height:100svh;min-height:560px;display:flex;align-items:center;padding-block:76px 20px}
.motion .process-pin .process-grid{width:100%}
.motion .steps li .d{max-height:0;opacity:0;overflow:hidden;transition:max-height .4s,opacity .4s}
.motion .steps li.on .d{max-height:3.2em;opacity:1}
.ring-ticks{display:none}

@media (max-width:980px){
  .motion .process-pin .process{padding-block:72px 16px}
  .motion .process-grid{gap:18px;align-content:center;justify-items:center;text-align:center}
  .motion .process h2{font-size:clamp(30px,8vw,44px);margin-top:10px;max-width:none}
  .motion .process-copy > p,.motion .steps{display:none}
  .motion .ring-box{max-width:min(86vw,52svh)}
  .motion .ring-center .t{font-size:clamp(26px,7vw,40px)}
  .motion .ring-center .s{font-size:13.5px}
  .motion .ring-ticks{display:flex;gap:6px;justify-content:center}
  .ring-ticks i{width:22px;height:3px;background:#dcdcd8;transition:background .3s}
  .ring-ticks i.on{background:var(--red)}
}
@media (max-width:640px){
  .motion .hero-in{padding-bottom:40px}
  .motion .hero h1{font-size:clamp(44px,13vw,64px)}
}
.motion .promo.in:hover{transform:translateY(-4px)}

/* ============ Logo ============ */
.sprite{position:absolute;width:0;height:0;overflow:hidden}
.logo{color:#fff;line-height:0}
.logo-svg{height:42px;width:auto;fill:currentColor;display:block;transition:height .3s}
.hdr.solid .logo-svg{height:36px}
.foot-logo{width:190px;height:auto;fill:#fff;display:block}
@media (max-width:640px){.logo-svg{height:36px}}

/* ============ Intro loader ============
   Pure CSS timeline so it plays even before main.js runs.
   0.15s outline draws in red → 1.1s fill → 1.4s AFSANA rises → 1.85s rules + ADWORKS → 2.3s tagline → 3.0s wipe */
.loader{display:none}
.motion .loader{display:grid;place-items:center;position:fixed;inset:0;z-index:100;cursor:pointer;pointer-events:auto}
.motion:not(.loading) .loader{pointer-events:none}
.ld-bg,.ld-red{position:absolute;inset:0}
.ld-bg{background:#0c0c0d}
.ld-red{background:var(--red)}
.ld-logo{position:relative;z-index:1;width:min(58vw,300px);height:auto;fill:#fff;overflow:visible}
.ld-logo use{transform-box:fill-box}
.ld-s{fill:none;stroke:var(--red);stroke-width:6;stroke-dasharray:1 1;stroke-dashoffset:1;
  animation:ldDraw 1.25s cubic-bezier(.65,0,.25,1) .15s forwards,ldFadeOut .5s ease 1.3s forwards}
.ld-fill{opacity:0;animation:ldFadeIn .6s ease 1.05s forwards}
.ld-w{transform:translateY(190px);animation:ldRise .85s cubic-bezier(.2,.8,.2,1) calc(1.35s + var(--i) * .07s) forwards}
.ld-rule{transform:scaleX(0);animation:ldGrow .7s cubic-bezier(.2,.8,.2,1) 1.8s forwards}
.ld-l{transform-origin:100% 50%}
.ld-r{transform-origin:0 50%}
.ld-a{opacity:0;transform:translateY(34px);animation:ldIn .55s cubic-bezier(.2,.8,.2,1) calc(1.85s + var(--i) * .05s) forwards}
.ld-tag{opacity:0;transform:translateY(20px);animation:ldIn .7s ease 2.3s forwards}
.ld-skip{position:absolute;z-index:1;bottom:calc(env(safe-area-inset-bottom,0px) + 28px);left:50%;transform:translateX(-50%);
  color:#8d8d92;font-size:11px;letter-spacing:.2em;text-transform:uppercase;opacity:0;animation:ldFadeIn .4s ease 1s forwards}
.motion .ld-logo{animation:ldLogoOut .6s cubic-bezier(.7,0,.3,1) 2.95s forwards}
.motion .ld-bg{animation:ldWipe .85s cubic-bezier(.8,0,.2,1) 3.05s forwards}
.motion .ld-red{animation:ldWipe .85s cubic-bezier(.8,0,.2,1) 3.2s forwards}
.motion .ld-skip{animation:ldFadeIn .4s ease 1s forwards,ldFadeOut .3s ease 2.8s forwards}
.motion .loader{animation:ldGone 0s linear 4.1s forwards}

/* repeat visit in the same session: short version */
.ld-quick .ld-logo *{animation-duration:.01s!important;animation-delay:0s!important}
.ld-quick .ld-logo{animation:ldFadeIn .35s ease both,ldLogoOut .5s cubic-bezier(.7,0,.3,1) .75s forwards!important}
.ld-quick .ld-bg{animation-delay:.85s!important}
.ld-quick .ld-red{animation-delay:.97s!important}
.ld-quick .ld-skip{display:none}
.ld-quick .loader{animation-delay:1.9s!important}

/* tapped to skip */
.ld-skipped .ld-logo{animation:ldLogoOut .4s ease forwards!important}
.ld-skipped .ld-bg{animation:ldWipe .6s cubic-bezier(.8,0,.2,1) .1s forwards!important}
.ld-skipped .ld-red{animation:ldWipe .6s cubic-bezier(.8,0,.2,1) .2s forwards!important}
.ld-skipped .ld-skip{display:none}
.ld-skipped .loader{animation:ldGone 0s linear .9s forwards!important}

.loading body{overflow:hidden}
@keyframes ldDraw{to{stroke-dashoffset:0}}
@keyframes ldFadeIn{to{opacity:1}}
@keyframes ldFadeOut{to{opacity:0}}
@keyframes ldRise{to{transform:none}}
@keyframes ldGrow{to{transform:none}}
@keyframes ldIn{to{opacity:1;transform:none}}
@keyframes ldLogoOut{to{opacity:0;transform:translateY(-36px) scale(.94)}}
@keyframes ldWipe{from{clip-path:inset(0 0 0 0)}to{clip-path:inset(0 0 100% 0)}}
@keyframes ldGone{to{visibility:hidden}}

/* ============ Hero monogram ============ */
.hero-mark{position:absolute;z-index:1;pointer-events:none;right:-3vw;top:50%;width:min(56vw,880px);height:auto;overflow:visible;
  transform:translate3d(calc(var(--mx,0) * 16px),calc(-54% + var(--hp,0) * 140px + var(--my,0) * 12px),0) rotate(calc(var(--hp,0) * -9deg)) scale(calc(1 + var(--hp,0) * .18));
  opacity:calc(1 - var(--hp,0) * 1.1)}
.hero-mark use{transform-box:fill-box}
.hm-fill{fill:#fff;opacity:.05;transition:opacity 1.6s ease}
.hm-lines{fill:none;stroke:rgba(255,255,255,.6);stroke-width:1.6;stroke-dasharray:1 1;stroke-dashoffset:0;transition:stroke-dashoffset 2.6s cubic-bezier(.6,0,.2,1)}
.hm-glint{display:none}
.motion .hm-fill{opacity:0}
.motion .hm-lines{stroke-dashoffset:1}
.motion .hero.go .hm-fill{opacity:.06;transition-delay:1.6s}
.motion .hero.go .hm-lines{stroke-dashoffset:0}
.motion .hm-glint{display:inline;fill:none;stroke:var(--red);stroke-width:2.8;stroke-linecap:round;stroke-dasharray:.045 .955;stroke-dashoffset:1;opacity:0;
  animation:glint 7s linear infinite;transition:opacity 1s ease}
.motion .hm-glint2{stroke:var(--orange);stroke-width:2;stroke-dasharray:.035 .965;animation-duration:11s;animation-direction:reverse}
.motion .hero.go .hm-glint{opacity:1;transition-delay:2.4s}
.motion .hm-float{transform-box:fill-box;transform-origin:50% 50%;animation:hmFloat 9s ease-in-out infinite alternate}
@keyframes glint{to{stroke-dashoffset:0}}
@keyframes hmFloat{from{transform:translateY(-8px) rotate(-1deg)}to{transform:translateY(10px) rotate(1.2deg)}}
.hero-in{z-index:2}
@media (max-width:640px){
  .hero-mark{right:-26vw;top:36%;width:118vw}
  .hm-lines{stroke:rgba(255,255,255,.4);stroke-width:2.2}
  .motion .hero.go .hm-fill{opacity:.045}
}

/* ============ Inner pages (About, Services) ============ */

/* header: primary links beside Contact Us */
.hdr-nav{display:flex;gap:30px}
.hdr-nav a{position:relative;padding:6px 0;font-size:14px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;text-decoration:none}
.hdr-nav a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .3s}
.hdr-nav a:hover::after,.hdr-nav a[aria-current="page"]::after{transform:none}
.menu nav a[aria-current="page"]{text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:8px}
@media (max-width:860px){.hdr-nav{display:none}}

/* page hero: shorter dark hero with the outlined monogram */
.phero{position:relative;overflow:hidden;background:#0c0c0d;color:#fff;padding:clamp(150px,17vw,220px) var(--gut) clamp(70px,8vw,110px)}
.phero::after{content:"";position:absolute;left:0;right:0;bottom:0;height:6px;background:linear-gradient(90deg,var(--red) 0 25%,var(--blue) 0 50%,var(--green) 0 75%,var(--orange) 0)}
.phero-in{position:relative;z-index:2}
.phero .eyebrow{color:var(--orange)}
.phero h1{margin-top:24px;font-size:clamp(44px,7vw,104px);letter-spacing:-.035em;line-height:.98;max-width:12ch}
.phero h1 em{font-style:normal;color:var(--orange)}
.phero .lede{margin-top:28px;font-size:clamp(17px,1.6vw,21px);max-width:46ch;color:#e6e6e8;font-weight:300}
.phero-btns{margin-top:40px;display:flex;flex-wrap:wrap;gap:12px}
.phero-mark{position:absolute;z-index:1;right:-4vw;top:50%;width:min(48vw,720px);height:auto;transform:translateY(-50%);pointer-events:none;overflow:visible}
.phero-mark use{transform-box:fill-box}
.pm-fill{fill:#fff;opacity:.05}
.pm-lines{fill:none;stroke:rgba(255,255,255,.4);stroke-width:1.6}
.pm-glint{fill:none;stroke:var(--red);stroke-width:2.8;stroke-linecap:round;stroke-dasharray:.045 .955;stroke-dashoffset:1;animation:glint 7s linear infinite}
.pm-glint2{stroke:var(--orange);stroke-width:2;stroke-dasharray:.035 .965;animation-duration:11s;animation-direction:reverse}
.phero .pillars{margin-top:clamp(56px,7vw,90px)}
.phero .pillar .big{font-size:clamp(38px,4vw,60px)}
@media (max-width:640px){.phero-mark{right:-30vw;top:30%;width:110vw;opacity:.7}}

/* section heads shared by white sections */
.sec{padding-block:clamp(80px,10vw,140px)}
.sec-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:24px}
.sec-head h2{margin-top:22px;font-size:clamp(34px,4.6vw,66px);max-width:14ch}
.sec-head p{max-width:42ch;color:var(--muted-k);font-weight:300}
.sec.light{background:var(--paper)}
.sec.mist{background:var(--mist)}
.sec .eyebrow{color:var(--red)}

/* ============ About ============ */

/* manifesto */
.mani{background:#000;color:#fff;padding-block:clamp(80px,10vw,140px)}
.mani .eyebrow{color:#9d9da2}
.mani-list{list-style:none;margin:40px 0 0;padding:0;border-top:1px solid var(--line-w)}
.mani-list li{display:grid;grid-template-columns:1fr auto;align-items:baseline;gap:24px;padding:22px 0;border-bottom:1px solid var(--line-w);font-size:clamp(30px,5vw,74px);font-weight:300;letter-spacing:-.035em;line-height:1.05}
.mani-list b{font-weight:600;color:var(--c)}
.mani-list small{font-size:14px;letter-spacing:.14em;color:#6f6f74;font-weight:600}

/* mission / vision */
.mv{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line-k)}
.mv > div{padding:48px 48px 8px 0}
.mv > div + div{padding-left:48px;border-left:1px solid var(--line-k)}
.mv h2{margin-top:18px;font-size:clamp(32px,3.8vw,54px);max-width:12ch}
.mv p{margin-top:22px;max-width:44ch;color:var(--muted-k);font-size:18px;font-weight:300}
.mv .eyebrow{color:var(--red)}

/* beliefs: one card per division colour */
.bcards{margin-top:64px;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.bcard{background:var(--c);color:#fff;padding:32px 30px 36px;display:grid;gap:14px;align-content:start;min-height:340px;transition:transform .35s cubic-bezier(.2,.75,.2,1)}
.bcard:hover{transform:translateY(-6px)}
.bcard .n{font-size:clamp(56px,6vw,96px);font-weight:300;letter-spacing:-.05em;line-height:1}
.bcard h3{margin-top:auto;padding-top:60px;font-size:clamp(26px,2.4vw,34px)}
.bcard p{font-weight:300;max-width:30ch}

/* ============ Services ============ */

/* eight services */
.sgrid{margin-top:64px;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line-k);border-left:1px solid var(--line-k)}
.scard{--c:var(--red);position:relative;display:grid;gap:14px;align-content:start;padding:30px 26px 32px;border-right:1px solid var(--line-k);border-bottom:1px solid var(--line-k);background:var(--paper);transition:background .35s,color .35s}
.scard::before{content:"";position:absolute;left:-1px;right:-1px;top:-1px;height:4px;background:var(--c)}
.scard.b{--c:var(--blue)}.scard.g{--c:var(--green)}.scard.o{--c:var(--orange)}
.scard .top{display:flex;justify-content:space-between;align-items:start;gap:12px;min-height:2.8em}
.scard .n{font-size:14px;font-weight:600;color:var(--muted-k);font-variant-numeric:tabular-nums;transition:color .35s}
.scard .eyebrow{font-size:11.5px;color:var(--c);transition:color .35s}
.scard h3{margin-top:14px;font-size:clamp(26px,2.3vw,32px)}
.scard p{color:var(--muted-k);font-size:15.5px;transition:color .35s}
.scard ul{list-style:none;margin:8px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.scard li{font-size:12.5px;font-weight:600;padding:5px 10px;background:var(--mist);transition:background .35s}
.scard:hover{background:var(--c);color:#fff}
.scard:hover .n,.scard:hover .eyebrow,.scard:hover p{color:#fff}
.scard:hover li{background:rgba(0,0,0,.16)}
.legend{margin-top:22px;display:flex;flex-wrap:wrap;gap:8px 26px;font-size:13.5px;color:var(--muted-k)}
.legend span{display:inline-flex;align-items:center;gap:8px}
.legend i{width:12px;height:12px;background:var(--c)}

/* checks on the red section */
.checks{list-style:none;margin:56px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(255,255,255,.45)}
.checks li{display:grid;gap:14px;padding:26px 24px 6px 0;font-size:19px;font-weight:500;line-height:1.3}
.checks li + li{padding-left:24px;border-left:1px solid rgba(255,255,255,.45)}
.checks li::before{content:"✓";width:34px;height:34px;display:grid;place-content:center;border:1.5px solid #fff;border-radius:50%;font-size:15px}

/* approach: six steps on a line */
.flow{margin-top:80px;display:grid;grid-template-columns:repeat(6,1fr);list-style:none;padding:0;counter-reset:f}
.flow li{position:relative;padding:38px 22px 0 0;border-top:1px solid var(--line-w)}
.flow li::before{content:"";position:absolute;left:0;top:-7px;width:13px;height:13px;border-radius:50%;background:var(--red);box-shadow:0 0 0 5px #000}
.flow .n{font-size:13px;letter-spacing:.14em;color:#8d8d92;font-weight:600}
.flow b{display:block;margin-top:10px;font-size:clamp(22px,2vw,28px);font-weight:500;letter-spacing:-.02em}
.flow p{margin-top:10px;color:#a9a9ae;font-size:15px;font-weight:300}
.engage .btn{margin-top:4px}

/* packages */
.pkgs{margin-top:64px;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.pk{background:var(--c);color:#fff;padding:34px 30px;display:grid;gap:16px;align-content:start}
.pk h3{font-size:clamp(28px,2.6vw,38px);margin-top:6px}
.pk p{font-weight:300}
.pk .mix{display:flex;flex-wrap:wrap;gap:6px;margin-top:4px}
.pk .mix span{font-size:12.5px;font-weight:600;padding:5px 10px;background:rgba(0,0,0,.16)}
.pk .btn{justify-self:start;margin-top:14px}

@media (max-width:980px){
  .mv{grid-template-columns:1fr}
  .mv > div,.mv > div + div{padding:40px 0 8px;border-left:0}
  .mv > div + div{border-top:1px solid var(--line-k);margin-top:32px}
  .bcards,.pkgs{grid-template-columns:1fr}
  .bcard{min-height:0}
  .sgrid{grid-template-columns:1fr 1fr}
  .checks{grid-template-columns:1fr 1fr}
  .checks li:nth-child(3){padding-left:0;border-left:0}
  .flow{grid-template-columns:repeat(3,1fr);row-gap:44px}
}
@media (max-width:640px){
  .sgrid{grid-template-columns:1fr}
  .checks{grid-template-columns:1fr}
  .checks li,.checks li + li{padding:22px 0 10px;border-left:0}
  .checks li + li{border-top:1px solid rgba(255,255,255,.45)}
  .flow{grid-template-columns:1fr 1fr}
  .mani-list small{display:none}
  .mani-list li{grid-template-columns:1fr}
}


/* the home intro casts a shadow over the pinned hero; inner pages have no pin */
.motion .phero ~ .intro{box-shadow:none}
.sec .pk .eyebrow{color:#fff;opacity:.9}